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Ed Parker

Visual Designer

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Aviva ATOM

My biggest achievement has been in helping to conceive, lead and implement Aviva Atom, a single design language and atomic based UI kit and code library that serves 8 different markets worldwide. This has brought a consistent digital experience to Aviva across the globe as well as delivering massive efficiencies and savings.

Atom is Aviva’s digital bible; think Google’s Material or BBC Gel. It is not only a guide to Aviva’s core digital design and UX principle but a comprehensive library of design assets and code that allows Aviva to maintain, govern and evolve its digital vision globally. 

I have helped craft each UI component from its creation, to its build and finally to its release. I have also been heavily involved in designing the system to which it is released and governed. Atom is a living document that is continually evolved and improved through feedback from consuming teams across 8 countries. It is part of my role to collborate with each team, to take into account diiferent user needs and cultural nuances.

Atom logo.png
Global Nav - Standard - Desktop - Designs.png
Hero - Type Centred - Desktop - Designs.png
Buttons - Desktop - Designs.png
Breadcrumb - Desktop - Designs.png
Cards - 16:9 - Desktop - Designs.jpg
Cards - Full Bleed - Desktop - Designs .jpg
Cards - 1:1 - Desktop - Designs .jpg
Cards - Promo - Desktop - Designs .png
Cards - Video - Desktop - Designs .jpg
Quotes - Desktop - Designs.png
Atom - Homepage - Desktop.png
Framework product cycle.png